Madrid, May 8th, 2021.- EsPlásticos, the platform that joins the different agents that are part of the plastic sector, inaugurated today, with Mr. Jose Luis Martínez-Almeida, Mayor of Madrid, Mr. Borja Carabante, Environment councilor for the Madrid City Council, and Ms. Dolors Montserrat, MEP of Partido Popular in the European Parliament, the first 100% recyclable Plastic Museum in the World: The Plastic Museum.
Located in Madrid, in the Plaza de Juan Goytisolo, in front of the Reina Sofía Museum, it can be visited for free from May 8th to 16th, from 11:00 a.m. to 7:00 p.m. On May 17th, World Recycling Day, it will be disassembled to reuse and recycle all its parts in order to convey the importance of this gesture to get the most out of these materials.
The Plastic Museum will not only contain plastic, it will be built entirely from that material. Through the pieces that can be found inside, such as essential objects for health care, communication, construction, food and sustainable mobility, the visitor will be able to be aware of everything that plastics provide us when correct use is made of them. In addition, they will be able to understand in a very visual way that the problem arises when our waste is not well managed or irresponsible use is made of it.
"This museum focuses on the importance of the use of plastic, and its contribution to the protection of the environment through all phases: ecodesign, use, reuse and recycling," says Alicia Martín, spokesperson for EsPlásticos. "It also shows what its contribution is in the fight against climate change through the reduction of energy consumption and CO2 emissions", she adds.
Exterior design and exhibition
The Museum has been designed by the Delavegacanolasso architecture studio, specialized in modular prefabricated architecture and the use of plastic elements for the design and construction of structures and furniture. With an area of 73.5m2, it is built with different plastic materials, such as polyethylene, methacrylate, polycarbonate and PVC. It presents a modern and avant-garde design, and combines natural and artificial light, while playing with different plastic materials.
The Plastic Museum exhibition has been designed by the curator Eloy Martínez de la Pera, an expert in the organization and production of exhibitions who has worked on the conceptualization of artistic projects for the most important museums in Spain, as well as being responsible for the ARCO Award for artistic creation.
Throughout its three rooms, the Museum is presented as a transformative space, which seeks a change in the wrong or imprecise perception of plastic, a recyclable and sustainable material. In addition, it shows how essential these materials are and how they have transformed sectors such as health, food, construction, and mobility, among others. Finally, the museum pursues the objective of transforming misuse through responsible practices, environmental awareness and a culture of reuse and recycling.
May 17th: Museum recycling
To show the importance that plastic recycling has for the sector and for society in general, The Plastic Museum will be dismantled on May 17th, World Recycling Day. Walls, ceilings and floors will be recycled with the aim of turning them into different objects and giving them new lives.
For those who cannot visit the museum in person, The Plastic Museum puts at their disposal on its website www.theplasticmuseum.com a virtual tour of all the rooms and pieces of the museum, so that through images and videos they can also enjoy the experience and understand all the messages that the plastics sector wants to convey with this initiative.
About EsPlásticos
EsPlásticos, the plastics platform, is a project aimed to join the different agents that are part of the plastics sector and value chain, among which are the more than 30 companies that in Spain have participated in the creation of The Plastic Museum. Together with the platform, manufacturing companies of all types of plastics, companies related to their reuse and recycling, have joined forces in this pioneering project to launch this message of support for the environment and promotion of sustainability throughout the plastic lifecycle. For more information, contact with: prensa@theplasticmuseum.com